Cultural Diversity Is An Undesirable Consequence Of...

‘Loss of cultural diversity is an undesirable consequence of international interaction’ Introduction ‘Loss of cultural diversity is an undesirable consequence of international interaction’ this statement can be explored by looking at a cultural element, more specifically the cultural element of Hollywood/commercial film. Culture refers to the behaviours, beliefs, attitudes and traditions shared by a group of people and that are passed on from one generation to the next. The integration of the world in today’s society has resulted in the diffusion of culture through areas of transnational corporations, immigration, communications and transport. Diffusion is the spreading of something more widely, international interactions refer to†¦show more content†¦The cultural element of Hollywood/ commercial films has advanced through the technology and overall the changing values of today’s society. Since the creation of the first Hollywood film studio in 1911 (Dangcil 2007). American films have started to impact viewing habits of audiences all over the worl d. Glocalisation refers to the adaption of a product or service specific to each locality or culture in which it is sold. Holly wood and commercial films have been glocalised around the world by integrating themes from places into the film as well as hiring actors from all around the world rather than just the United States. Evidence from the past 20 years shows that Hollywood is expanding its embrace to include actors from Hong Kong, scripts written from South Korea and production facilities in China and New Zealand. 50% of its revenue is now coming from abroad and expect to increase. Striving toward the billion plus viewers in China and India however Hollywood studios are operating in ways that include and reflect the diversity of the audiences of the world. Figure 1 shows the total released length on the U.S, British and French film markets from 1893 to 1992, although this data is from very early on in history it represents the way that countries began influencing other countries on film making and eventually each country reached a plateau of the averageShow MoreRelatedConsequences of Social Categorization and Social Identity Theories1929 Words   |  8 Pages Consequences of Social Categorization and Social Identity Theories Vernon Smith BA426 Managing Cultural Diversity vsmith003@regis.edu Consequences of Social Categorization and Social Identity Theories Introduction In the modern world, workforce diversity has developed to be among the most imperative elements. Many organizations including Apple Inc. and all over the world have employed diversity managers to help develop effective workforce diversification (Podsiadlowski et al., 2013). 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